Kia: Futureproofing

Branded content commissioned by the UKs Sunday Times' influential Driving online portal.

Entitled "Designed With the Future in Mind", the launch film for the all new Kia Niro frames it as an eco-friendly hybrid SUV, the film shows the car at home in an urban environment, linking it with the climate change debate.

Client: Sunday Times Driving  
Content editor: Matthew Glynn 
Art director: Ian Richardson 
Director: Richard Carroll   
Production: C-film 
Cinematographer: Max Rijavec  
Additional cinematography: Richard Carroll  
Editor: Nicholas Buer