Imagineering - an artwork in the form of a faux TV commercial

A major touring show launched in Paris by contemporary British artist Ryan Gander.

One of the artworks was a faux TV commercial. It was essential for the artist that the conceptual, writing, pre-production, shoot and post-production processes were identical to those of a genuine commercial production. Working closely with the artist we took him through the hoops. The artwork aired on BBC’s The Culture Show.

Client: Ryan Gander 

Director: Richard Carroll Art Director: Paul Hodgson Writer: Amanda Kirke
Producer: Clare Charlton Cinematography: Duncan Telford 1st AD: James Amos 
Editors: Daniel Dode/Richard Carroll Post: The Mill London Music: Matthew Juckes