AUDI: THE ROAD TO LEMANS - 3 minute Trailer
Two brothers drive an Audi R8 to the most famous motor race in the world: Le 24 Heures Du Mans. The film shows the event from a fan's perspective - making it through the 24 hours without sleep.
Working with the production company and client, we devised a social media competition to win a chance to drive an Audi R8 to the epic race in France, attend the long weekend and return in the car. We gave the guys their own low res video camera too - clips from this are cut into the main film below. A large pre-engagement audience was created by the campaign and the final film became Audi's most successful online content piece to date.
Client: Audi UK
Writer: Will Currie/Richard Carroll/AudiUK
Direction, Cinematography: Richard Carroll
Cinematographer: Jonathan Clabburn
Producer: Will Currie (Vertical Productions)